Ian Smith
We have been having some trouble with a few clients recently, attempting to move their Google Places listing over to the new Google+ Page. The process was not working, and unfortunately Google decided they needed to send another card through… Continue reading
Is Google Shopping Good For Your Business?
Google Product Search officially became Google Shopping on October 1st. Of course, this is not just a name-change. It signifies the movement from a free product listing service into a fee paying service.… Continue reading
http://www.sitepronews.com/2012/10/04/google-twitter-facebook-or-linkedin-which-is-best/
Nell Terry looks at a subject very close to my heart. As a traditional marketing man (32 years in the profession) I have long been sceptical about the claims made by (non-marketing) people on what a terrific tool social… Continue reading
LinkedIn Unveils New Followers Feature
Linkedin has launched a new feature as a means of building up its site content. They have succeeded in getting 150 key influencers (including people like Richard Branson, Barack Obama and Mitt Romney??)… Continue reading
http://blog.linkedin.com/2012/09/24/introducing-endorsements-give-kudos-with-just-one-click/
Cynthia Boris has looked at some data from Experian Hitwise UK and concludes actual searches are down year-on-year. And in particular, Google has declined whereas Bing and Yahoo have not.
The debate is, is it due to:
- Greater usage… Continue reading
http://www.seoblog.co.za/seo/7-tips-for-helping-your-blog-post-go-viral/
A question all of us with blogs should be asking. A very useful read to get your head in gear for such an approach. Suggestions are:
- Choose an Interesting Topic
- Fuel Controversy
- Carefully Write Your Headline
- Make the Post… Continue reading
http://www.marketingpilgrim.com/2012/09/fake-likes-not-liked-by-facebook.html
We’ve raised this issue before but in this article, Frank Reed opens up the debate about why it might be happening. In particular, he points out the recent the demise of the share price (especially since the problems… Continue reading
http://www.searchenginejournal.com/social-media-advertising-twitters-advertising-platform/
Gabriel Gervelis explained to us the initial arrangements for the Twitter advertising platform.
It is still very simple (almost innocent!) compared to the likes of Google Adwords but I’m sure we will see a lot of developments on top… Continue reading
http://www.marketingpilgrim.com/2012/08/companies-say-posting-to-facebook-is-risky-business.html
This is an interesting take on social media.
I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the… Continue reading
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