Social Media
http://www.searchenginejournal.com/social-media-advertising-twitters-advertising-platform/
Gabriel Gervelis explained to us the initial arrangements for the Twitter advertising platform.
It is still very simple (almost innocent!) compared to the likes of Google Adwords but I’m sure we will see a lot of developments on top… Continue reading
http://www.marketingpilgrim.com/2012/08/companies-say-posting-to-facebook-is-risky-business.html
This is an interesting take on social media.
I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the… Continue reading
How Valuable Is Pinterest To Online Retail Sites?
Chris Crum takes a thoughtful look at the subject and in particular uses some research from earlier in the year that looked at 689 million shopping sessions from US retail sites between… Continue reading
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement
A recent feature entitled “Enhanced Page Post Targeting” has been introduced by Facebook. Probably not particularly relevant to many of us as it seems it is a feature that… Continue reading
John Paul tested out Twitter Promoted Tweets, Facebook Promoted Posts and Reddit ads to see how well they worked.
He set up some very simple ad campaigns simply as a means to establishing their overall worth. It was not an… Continue reading
Facebook for tradesmen???
Mari Smith sets out five ways in which you can increase your Facebook engagement.
5 Ways to Increase Your Facebook Engagement
They are:
1: Launch Creative Incentives
2: Post Highly Shareable Content
3: Build a Tight Community… Continue reading
6 Tips to Get Retweeted More Often | Search Engine Journal
Ann Smarty sets out 6 (actually 7 !!) tips on how to get your tweets retweeted more often. They are:
1. Download an eBook. Download Dan Zarrella’s “Science… Continue reading
Fake Customer Reviews: Don’t Fall for This Online Marketing Scam
Disturbing statistics here:
One Out of Three Online Consumer Endorsements Are Fakes
Facebook recently announced that it was cracking down on “likes” that were purchased or gained by unfair means… Continue reading
Twitter messages lead to phishing AND malware
A very interesting article by Chris Boyd highlighting the dangers of responding to private messages within your Twitter account. As with similar scams via e-mail etc you are persuaded to follow a false… Continue reading
Twitter New Profile Layout
http://blog.twitter.com/2012/09/because-you-have-more-to-show.html
Twitter announced on Tuesday, September 18 a change to their layout for your Twitter profile. You can now upload a larger profile image and there is greater space allocated on the left to show the… Continue reading
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