Social Media
social media vs search
http://www.webpronews.com/people-are-increasingly-turning-to-social-over-search-2012-09
Chris Crum talks about the reducing gap between the use of social media and the search engines.
There are an increasingly large volume of businesses that are now putting much more effort and marketing budget… Continue reading
Walmart lauched a concerted Local Facebook campaign in 2011 – a serious commitment to this channel of consumer communication. It seems not to have worked. A total of 3500 Facebook Pages were involved!!
The recent post from Facebook stated “These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes”.
In case you are not aware, an industry has… Continue reading
More disturbing information on the use of Facebook.
In a previous post we highlighted how almost 9% of all Facebook accounts were not real, now we have the claim that 80% of Ad clicks on Facebook were from Bots!… Continue reading
According To Facebook, 8.7% Of Accounts Aren’t Real.
According to Greg Finn, who spent some time looking at the Facebook officially released data, 8.7% of users (83.09 million accounts!!) were not real accounts.
They were made up of 4.8%… Continue reading
antagonising?
Kelsey Jones explains that the answer to the question is undoubtedly ‘yes’!
We’ve discussed elsewhere where too much tweeting can cause people to unfollow you. Kelsey also points out the same situation arises in Facebook if a company posts… Continue reading
follow me !!
Excellent piece by Lisa Barone setting out the 20 major reasons people turn off and might stop following us on Twitter. A check-list all of us should be going through.
The results were of a simple poll… Continue reading
social media success !
This is a real dilemma for all small business owners. We read so much about how ‘social media’ is the great new thing but then we investigate a bit further and its easy to reach the… Continue reading
http://www.forbes.com/sites/work-in-progress/2012/09/19/10-facebook-marketing-features-you-might-have-missed/Stephanie Chandler sets out 10 of the less known tricks you might want to employ with your Facebook account/page.
I particularly like point one – you can gain premium exposure to a post by pinning it to the top… Continue reading
facebook edgerank
Sarah Bauer sets out a very interesting and useful article on the algorithm used by Facebook to determine what information is displayed in its various newsfeeds.
Sarah sets out three major influences.
1. Affinity. Your feeds… Continue reading
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