Companies Say Posting to Facebook is Risky Business

http://www.marketingpilgrim.com/2012/08/companies-say-posting-to-facebook-is-risky-business.html

This is an interesting take on social media.

I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the risk of getting it wrong sometimes.

Cynthia looks at the results of some research recently carried out by eMarketer.com where respondents were questioned on the level of risk associated with running campaigns within various social media.

What do you think? Post your comments and own experiences below . . . . .

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