Could Social Media Be Slowly Eroding Search Engine Traffic?

http://www.marketingpilgrim.com/2012/09/could-social-media-be-slowly-eroding-search-engine-traffic.html

Cynthia Boris has looked at some data from Experian Hitwise UK and concludes actual searches are down year-on-year. And in particular, Google has declined whereas Bing and Yahoo have not.

The debate is, is it due to:

1. Greater usage of Twitter and Facebook to find the information? or
2. Better search engine algorithms leading to greater success (fewer searches) ?

Interesting points.

What do you think? Post your comments and own experiences below . . . . .

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