TLD (Top level Domain) – for example – .co.uk domains for UK organisations, .de for german organisations, .us for US organisations.
A video from Google concerning the practice (that I must admit I was unaware of) of using ‘creative’ TLD’s for company/personal domain names.
I was flabbergasted to hear there are a lot of people (for example) using .li domains in the United States because it ‘signifies’ Long island.
Duh or what?
A .li domain is Lichtenstein – and Google will automatically assume the domain is indeed targeting Lichtenstein. So any New Yorker using such a domain will find himself at a huge disadvantage if he is trying to acquire organic listings.
What does this mean for small businesses?
Stick to your geographically relevant TLD (Top Level Domain) for your business
What do you think? Post your comments and own experiences below . . . . .Related posts:
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