Squeeze them web pages!
Search engines are now looking at the speed of download of websites as part of their algorithm for ranking, as the Google video here clarifies.
Although as we make clear, only 1 in 100 sites is probably affected negatively in the search engine rankings by any speed problems. The major benefit to improving download speed is the improvement in user-experience.
Well, there are a number of elements that might be slowing down your site – but one of the most powerful over-riding methods to reduce download time is ‘compression’.
Compressing all the elements of your web page (and there could be many files) can be applied from your server.
To test to see if your site is being compressed and hence downloading faster, try this tool here:
If you really want to understand all the technicalities, then try here – the article is quite old, but still valid and well explained.
What does this mean for small businesses?
Generally, you will need to talk to your webmaster or hosting company to carry out any changes – but it might be very beneficial to do so!
What do you think? Post your comments and own experiences below . . . . .Related posts:
- Official Google Webmaster Central Blog: Make the web faster with mod_pagespeed
- How to Speed Up Your WordPress Site
- How does Google determine page speed? – Google YouTube
- Google Authorship & Publishership – How to set up for your own business website
- EU Cookie Law | It is not optional, if you have a website it’s a legal requirement to seek consent to use cookies
- Sony Xperia L Headset Problems | Headset Not Working
- Would you pay for your Facebook account in order to remove those annoying adverts/promotions?
- Google Places Migrating into Google+ Local | Problems with your local listing?
- Getting Hacked for your Personal Data | How to Protect from Hackers – Infographic
- ▶What makes us fat? – The Men Who Made Us Fat Part 1 of 12
Leave a Reply
You must be logged in to post a comment.