Some good points raised here by Daniel Sharkov. If we look at ways to develop our internet presence via ‘content marketing’ or ‘blog marketing’ we are bombarded with statements like “content is king”.
But how much king content can there possibly be?
Daniel Sharkov points out that consistency is more important. Simply continuing to publish even if you think that maybe it’s not the best article you’ve ever written.
And the truth is that, sometimes our most influential article is the one where we just get some instant thoughts down and – publish!
Not Every Article You Publish Has to be Exceptional
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Ian Smith
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