http://www.sitepronews.com/2012/10/04/google-twitter-facebook-or-linkedin-which-is-best/
Nell Terry looks at a subject very close to my heart. As a traditional marketing man (32 years in the profession) I have long been sceptical about the claims made by (non-marketing) people on what a terrific tool social… Continue reading
Cynthia Boris has looked at some data from Experian Hitwise UK and concludes actual searches are down year-on-year. And in particular, Google has declined whereas Bing and Yahoo have not.
The debate is, is it due to:
- Greater usage… Continue reading
http://www.marketingpilgrim.com/2012/09/fake-likes-not-liked-by-facebook.html
We’ve raised this issue before but in this article, Frank Reed opens up the debate about why it might be happening. In particular, he points out the recent the demise of the share price (especially since the problems… Continue reading
http://www.marketingpilgrim.com/2012/08/companies-say-posting-to-facebook-is-risky-business.html
This is an interesting take on social media.
I suppose it is quite obvious in retrospect, but if a company decides to utilise mass audience communication vehicles in order to get over its message then it must run the… Continue reading
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement
A recent feature entitled “Enhanced Page Post Targeting” has been introduced by Facebook. Probably not particularly relevant to many of us as it seems it is a feature that… Continue reading
John Paul tested out Twitter Promoted Tweets, Facebook Promoted Posts and Reddit ads to see how well they worked.
He set up some very simple ad campaigns simply as a means to establishing their overall worth. It was not an… Continue reading
Facebook for tradesmen???
Mari Smith sets out five ways in which you can increase your Facebook engagement.
5 Ways to Increase Your Facebook Engagement
They are:
1: Launch Creative Incentives
2: Post Highly Shareable Content
3: Build a Tight Community… Continue reading
Fake Customer Reviews: Don’t Fall for This Online Marketing Scam
Disturbing statistics here:
One Out of Three Online Consumer Endorsements Are Fakes
Facebook recently announced that it was cracking down on “likes” that were purchased or gained by unfair means… Continue reading
Walmart lauched a concerted Local Facebook campaign in 2011 – a serious commitment to this channel of consumer communication. It seems not to have worked. A total of 3500 Facebook Pages were involved!!
The recent post from Facebook stated “These newly improved automated efforts will remove those Likes gained by malware, compromised accounts, deceived users, or purchased bulk Likes”.
In case you are not aware, an industry has… Continue reading
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