social media
The definitive guide of how to measure the ROI of your social media activity.
An excellent article written by someone with hands-on experience and a commercial eye.
Having worked for 32 years in sales and marketing, and in Internet… Continue reading
http://www.sitepronews.com/2012/10/04/google-twitter-facebook-or-linkedin-which-is-best/
Nell Terry looks at a subject very close to my heart. As a traditional marketing man (32 years in the profession) I have long been sceptical about the claims made by (non-marketing) people on what a terrific tool social… Continue reading
LinkedIn Unveils New Followers Feature
Linkedin has launched a new feature as a means of building up its site content. They have succeeded in getting 150 key influencers (including people like Richard Branson, Barack Obama and Mitt Romney??)… Continue reading
The Google +1 Button Has No “Direct Effect” On Rankings, But… | WebProNews.
Direct discussions with Google give a little more insight into the long-term workings of the algorithm.
There are two simple takeaways from this exchange.
1. Google… Continue reading
How Valuable Is Pinterest To Online Retail Sites?
Chris Crum takes a thoughtful look at the subject and in particular uses some research from earlier in the year that looked at 689 million shopping sessions from US retail sites between… Continue reading
How to Use Facebook Targeted Posts to Improve Your Facebook Engagement
A recent feature entitled “Enhanced Page Post Targeting” has been introduced by Facebook. Probably not particularly relevant to many of us as it seems it is a feature that… Continue reading
Facebook for tradesmen???
Mari Smith sets out five ways in which you can increase your Facebook engagement.
5 Ways to Increase Your Facebook Engagement
They are:
1: Launch Creative Incentives
2: Post Highly Shareable Content
3: Build a Tight Community… Continue reading
6 Tips to Get Retweeted More Often | Search Engine Journal
Ann Smarty sets out 6 (actually 7 !!) tips on how to get your tweets retweeted more often. They are:
1. Download an eBook. Download Dan Zarrella’s “Science… Continue reading
Fake Customer Reviews: Don’t Fall for This Online Marketing Scam
Disturbing statistics here:
One Out of Three Online Consumer Endorsements Are Fakes
Facebook recently announced that it was cracking down on “likes” that were purchased or gained by unfair means… Continue reading
Twitter messages lead to phishing AND malware
A very interesting article by Chris Boyd highlighting the dangers of responding to private messages within your Twitter account. As with similar scams via e-mail etc you are persuaded to follow a false… Continue reading
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