A small article by Eilene Zimmerman. Apart from recommending the use of videos to promote your business, the main take-away is the simple concept of using your mobile phone to produce the video.
Phones now come with the lenses and hardware/software to produce pretty good quality videos and are of a quality quite suitable for the communication of a wide range of messages.
http://www.crainsnewyork.com/article/20120921/SMALLBIZ/120929979&template=smartphone
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