Social media has proven itself to be more than just a fad, and for many businesses, small and large; it is now an integral part of their marketing mix.

It is particularly effective for smaller businesses that don’t have the marketing budget of some of their bigger rivals.

Engaging in social media marketing is relatively inexpensive, although it does require some time commitment.

Social media marketing allows a business to target more specifically the audience it would like to engage with.

The first step to social engagement is to establish your social media persona as a credible and knowledgeable source of expertise in your field. This is not as difficult to achieve as it may sound and it goes a long way developing trust.

Social media marketing also offers small businesses the opportunity to engage in effective market research that may otherwise cost a fortune!

A number of large corporations use social media for customer relations, with dedicated teams available to engage with customers, publicly dealing with problems and sharing positive experiences.

It can dramatically increase traffic to your business website, which will improve your presence/rankings within search engines will increase.

In order to be effective social media needs to be used consistently and efficiently.

Not all social media platforms are equally successful for all businesses – an analysis of your target market and your product or service will decide which is most effective. It is better to use fewer platforms well, than to try and embrace all.

Social media marketing is constantly evolving and the most effective campaigns tend to include some social media advertising.

Using Social Media Marketing and Email Marketing together can produce excellent results

Social Media & Email Marketing Go Great Together