email marketing

Email is the most widely used marketing tools of the Internet and there is very little I intend to say here about it apart from:


If you are not yet using email - you should.

If you are using email but not very often - then you are missing out on business generating activities.

Why send a document to someone via the traditional post which can take a number of days and you can be uncertain as to its arrival date, when you can attach the document to an email and know it will have arrived on the recipients server within seconds?

At the very least you should have been doing some surfing of the internet to look at potential suppliers, potential customers and your competitors. Additionally, if you have even a basic web site set up you should have been receiving some email correspondence from interested parties and you should be putting this into a database for later use - the relaunch of the web site, the addition of new pages which might be of interest to them, a new product launch, etc..

Prospective suppliers: for only a few pence you can search all-round the globe for other potential suppliers and send them an email which will be received on their server within seconds. Be adventurous and try some companies that you wouldn't normally have considered likely. How long would this have taken you to have done this in the past?

Prospective customers: for only a few pence you can search all around the globe for potential customers by sending them an email and attaching your web site address.

While you are doing one or both of the two activities above, I would be very surprised if you did not uncover other interesting business generating ideas where you could send an exploratory e-mail explaining your interest.

You might not know it, but email marketing is one of the fastest growing and most profitable trends that you are going to be able to use to your advantage nowadays. The reasons for the trend are simple.

Why Is Email Marketing Useful?

First, so many people use email that it is remarkable.  Nearly everyone that you will come into contact with has some sort of email system that they use on a daily basis, if not more often. Therefore, by using email marketing, you will be able to tap into this wealth of people and make yourself heard. Also, people are excited about what comes in the email. You will find that people are much more willing to open up an email because they don’t' have to commit to it right away. You will be able to catch many more flies with email marketing than you would be able to catch with just about anything else. Email marketing can be the one way that you have to make your own mark on the world, and get your point across quite easily.

How Does Email Marketing Work?

With a great email marketing campaign, you give your information over to someone who knows what they are doing, and who knows how it works. They'll create the best emails for you, which will give your customers plenty of great information about you and about what you have to offer to the company. This can be a great way for you to be able to be right there in the thick of it, and get all of the information that you need. You might never know how exciting some of the information can be, until you've seen it through the eyes of the company that is doing the email marketing for you. You will have no idea how great the services that you have to offer are going to be!

After you have had your information processed into the right types of emails, email marketing will do wonders for you. Email addresses will be collected, and then your information will be sent out to the people who will shortly become your clients. This is a great way to get information out about all sorts of things, and it can be a fantastic way for you to be able to get a hold of new clients.

Why Do People Pay Attention To Email Marketing?

You probably have email yourself, and you probably know that it can be hard to get people to pay attention. There is a lot of spam that goes around in the email marketplace today, and you might fear that your marketing might be seen in the same light. However, email marketing isn't like spam. It is actual information that is going to be passed on to chosen email addresses.

It works for many reasons. First of all, people don't need to say yes or no right there, as they would in person or over the phone. Email marketing campaigns will include links and other information, and you will be able to find lots of great tips for this type of marketing campaign as well. You will be astonished at how much greater everything looks when it comes to email marketing. People can take their time and truly look at the information that is presented. The email marketing can contain all of the information that you'd give to a client if they were sitting right in front of you, and it can also be a great way for you to add links to other sites as well. Then, your soon to be clients can take all of the time that they need to make up their minds, and you will be the one who reaps the benefits.

Also, email marketing isn't as abrasive as other types of marketing. You aren't going to be losing customers who don't like to be called, or having to deal with them face to face. You'll be providing them with information that they can choose to use in their own way, and at their own time. This is always a great idea when it comes to marketing, because you'll catch a lot more flies this way.

Not only that, but email marketing is going to be affordable. You wont' spend hundreds of dollars on flyers or other things – email marketing is cheap and easily and reliable. It also has a great shelf life. If someone doesn't respond right away, you never know when they might bookmark your site, and come back later to become a client. Once you've sent that email, you have laid the groundwork for all sorts of wonderful things to happen. This is a fantastic way to do your marketing, and once you have been a part of an email marketing campaign, you will find that you might never decide to go back again.


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer