Internet marketing consultant

If you have been searching the Internet looking for an Internet marketing consultant then it is probably because you are disappointed with the performance of your own website. You have probably owned a website for many months or even many years and you are frustrated that the search engines are simply not sending traffic to your site! Why? internet marketing consultant

Our internet marketing consultants have been working in sales and marketing for almost 30 years, and working in Internet marketing for the past 11 years.

Internet Marketing is just about 'keywords' isnt it?

  • In the early years of the Internet it was relatively easy to gain visibility with the search engines – all you had to do was design and launch a website.
  • Then the Internet became much more competitive and "search engine optimisation" was born. Originally, this simply meant that keywords needed to be sprinkled in sufficient depth across the website.
  • Now, the process has become much more complicated. It is now estimated that between 200 and 300 factors are taken into account when search engine decides to rank a certain web page for a certain keyword.

As Internet marketing consultants, we have seen and experienced directly this changing world and as such we can help you with the marketing of your business website.

Why do many websites fail?

The biggest problem we continually come across from prospective clients is the situation where their website had far too greater emphasis on graphical design rather than on solid methodical marketing principles. Too many websites are constructed as if they are online advertising brochures. Our experience is that these sites largely fail with the search engines.

The search engines do not care about you, or your business, or your business website. The search engines are looking for quality information that it can deliver to its customers - search engine users. So unless your website is delivering to the search engine useful information then the search engine is likely to ignore it. No amount of graphic design will change the opinion of the search engine.

So a common task for our consultants could be "how can we add much more relevant quality content to the website without cluttering it?" This is where an Internet marketing consultant with broader experience of marketing strategy and marketing tactics can help to produce radically improved results.

You need to remember.

  • If you are advertising with Google (or any other search engine) via their pay per click services, then you have a right to expect that service to be delivered. Thus, if you are willing to pay for top rankings in Google, then Google must deliver those top rankings.
  • However, for search engine organic rankings you have made no such contract. Google has made it quite clear it requires original quality content if it is to consider your page worthy of consideration. If you do not supply that original quality content, then you will not get good rankings.



Talk to us about the range of tactics that can be employed for your website. Remember, all websites are different!!

Let us spend some time assessing your overall internet marketing needs and drawing up an appropriate plan.

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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer