Yellow Pages ® & Other Directory Advertising

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4 yellow pages articles to choose from: 1. Discover The 7 Secret And 'Immutable Laws' Of Directory Advertising 2. How Paper And Ink Can Give You An Unbeatable Edge When Advertising In The Yellow Pages ® And Other Advertising Mediums 3. Yellow Pages ® Advertising: How To At Least Quadruple Your Success With One Simple And Easy Change 4. Important Research Into Yellow Pages ® Advertising Shows You How To Make Your Ad A Real Winner And Wipeout Your Competition

"Yellow Pages ® Advertising: How To At Least Quadruple Your Success With One Simple And Easy Change"

In fact 90% of the time the ad starts with the name of the business. For example, I've just picked up my copy of the Yellow Pages ® directory. I'm looking in the Accountancy Category. These are the 'headlines' of the ads on one page:

- Peirson E.T & Sons
- Powdrill & Smith
- R Garner & Co
- Richard Pennack
- Sturgess Hutchinson & Co
- Sharpe Langham PLC
- Sharmon Fielding
- S.R. Cox
- Running your own business

With the exception of the last headline, all the 'headlines' for
the each ad is the name of the business that's advertising.

This is the main reason why many people conclude that Yellow Pages ® advertising doesn't work.

Because so many people are doing it wrong, if all you do is lead with a strong headline with your Yellow Pages ® advertising you'll improve your response and success many times over.

A good example of this is where I advertise my marketing consultancy business under the category 'Marketing and Advertising Consultants.' On my page are the following 'headlines'…

- CMT Associates
- Intellectual Property Shop
- Force Four Creative
- Gibson Collins Galbraith Integrated Marketing
- Keith Rawson
- The Market Group

Here's my headline…

- Warning: If You Want To Grow Your Business, Don't Do Anything Until You've Read This…

Which company do you think gets all the calls?

Incidentally the 'Warning Headline' is very effective for Yellow Pages ® advertising.

If other marketing businesses can't get it right what chance have you got?

Even if you keep the rest of your ad the same and change just the headline I guarantee your sales will soar. This is as simple as it gets!

	Are you getting what you want from the Yellow Pages? Can you be sure your Yellow Pages advertising is working for you? Have you ever considered alternatives to your Yellow Pages advertising?

Yellow Pages is a registered trademark of Yell Ltd