9. Link building & SEO Backlinks

1. overview 2. domain name 3. website hosting 4. website design 5. website optimization 6. submission
7. ranking 8. directories 9. link building 10. pay per click 11. development 12. ecommerce

The importance of ranking highly in the search engines has already been established.

Link Building (building backlinks to your site) is one of the methods used to achieve this.

link building services

How do you acquire these backlinks?
There are two basic principles that can be followed to build these links;

  • you need to go out and find links, or
  • you let the links find you.

There are 3 major categories of link available

Outgoing Links

Placing a link to a site on your website, with no link received back. These links are not hugely valuable from a search perspective, but may well carry weight with your visitors. Outgoing links would include links to trade organizations that you could belong to (often these organizations will publish a list of members with links back), or authority sites that have general information about your industry. Be careful that you do not choose sites that will drive your visitors elsewhere.

Reciprocal Links

When your site swaps links with another site. It is far less important now than it used to be, and should be approached with caution. Google no longer gives much credence to reciprocal links although the other search engines still give some importance to reciprocal links. Reciprocal links can still be sought but with limited success. Ideally, the website should be of relevance to yours i.e: A highly respected website on the subject of cars that provides a link to a website on the subject of hairdressing may be seen as not related and therefore devalued greatly by the search engines, so the key is to acquire links from respected and related websites. Beware unrelated links as they will at best be ignored, and at worst may even cause your website to be penalized. There is the suggestion that linking to “bad neighbourhoods” can cause your ranking to fall dramatically.

Incoming Links

When an external website places a link on their site to yours, but you don’t link back to them. This is without doubt the most important aspect of link building and can be broken down into two areas.

  • You find related websites.

Find out who links to your competitors – they may also be interested in linking to your website. Do a search on the keywords most important to you and see if any of the sites that come up would be interested in linking to you.

Get listed in directories - research those that are relevant to your industry.  Some directories offer paid-for listings, some free listings, and some have both. Give some thought to how you approach the paid-for listings. Be sure they will work for you, and don’t allow yourself to pressured into buying listings whose value you are uncertain of.

  • Related Websites find you

The principle here is quite simple; produce a website that other people want to link to.

Be sure that you have content that is unique and well-written. Although it might take quite some time and thought to produce the right content for your site, the end result will be that people all round the globe will link to you because of it.

Offer something that will be attractive to other websites: free information; an online calculator; top ten tips etc. Anything that is useful and free!

Articles and press releases submitted to article directories can attract also attract valuable links. Articles should always be written with a view to their content and its impact on the reader, but always bear in mind the acquisition of links as a useful by-product. can be by other sites linking to these articles and press-releases.

Link building can be time consuming. It should be seen as a long term project, and one that benefits most from an ongoing and methodical system. Although it is the foundation of your website marketing strategy, and should be seen as an on-going task, link building cannot work alone. It must be seen as one part of your overall marketing campaign.


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The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Sports Outlets
Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards

....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Owner (Dry Cleaners)

I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Interior Design Retailer