SEO Process

seo services | phase 1

If you are a UK company and looking for SEO services - then it is obviously far better you choose a UK SEO consultancy, based in the UK. Look no further!

Monitoring and Analysis of Existing Website

If you are considering optimizing your company website, then it is obviously not working, or not working as well as you would like it to. The first thing we do is thoroughly analyze the current performance of your website. We use Google Analytics, as well as a wide range of other SEO tools, to spend some time gathering and carefully analyzing the results before starting to implement any SEO activities/services.

SEO Services - UK based

Marketing Objectives

We need to be quite sure that we have a full understanding of your marketing objectives before we undertake any SEO tasks. It is important that these objectives are clear to ensure that we are all working towards the same goal.

We achieve this by structuring a series of in-depth consultations – possibly three or four addressing a range of topics such as:

  • Business/Company Goals
  • Major audiences
  • Products and Services
  • SWOT analysis

Once these two steps have been completed we will have a clear idea of where we are now and where we want to be.


seo services | phase 2

Keyword and Competitor Analysis

Keyword Analysis
Our analysis of keywords will help us find the most appropriate key words and search terms for your business/company. Based on the understanding we have of your products or services, we can now confidently find keywords that are pertinent to your business and attract the right visitors to your website.

Competitor Analysis
We analyze the performance of your competitor websites in order to establish how we can make your website more successful. This will include analyzing the keywords being used, the structure of their site and the links to their site. This information is then used in the SEO programme to improve your rankings.

On-Page Optimization

Onsite SEO can include:

  • relevant keyword placement
  • html header code optimization
  • content optimization
  • internal linking
  • navigation optimization
  • organising content and structure
  • checking the site has no hidden content or spam that could hold it back (we have found sites that had been hacked for over 12 months without the client knowing)
  • checking for any internal or external duplicates
  • checking to see if the URL structure is causing any duplicate content issues (canonicalisation)
  • checking any JavaScript on the site and ensuring it doesn’t hinder Google in any way
  • checking the meta structures
  • checking any existing content on the page to ensure it doesn’t conflict with any proposed actions
  • carrying out basic validation of the web pages
  • checking, and if required, adding a robots file
  • checking, and if required, adding sitemaps (html and xml)
  • adding the website to Google Webmaster Tools and ensuring the site is verified
  • adding the website to Bing Webmaster Tools and ensuring the site is verified
  • ensuring the site works in the major browsers
  • checking, and if required, adding Google Analytics to the website, and setting up goal tracking
  • carrying out important directory submissions

This on-page optimization should enable search engine spiders to crawl each and every page more effectively, resulting in improved rankings for your whole site. The process will also ensure more emphasis is being given to your important web pages that you want to rank well, and less importance being given to the remaining pages. If there are any other issues that could be causing your site to rank less highly, then this is where these will become apparent, and we can address them as part of the SEO Services programme.

This phase will ensure that your website is optimized and the pages are easily found.


seo services | phase 3

Link Building

Link Building is a vital part of SEO. Links are still important, even in spite of the latest Google Panda and Penguin updates. It just means many of the established ways of acquiring them are redundant.

Our link building is well researched and always done manually. As mentioned above, as a UK company you should be looking at a UK consultancy to help you with this as links from UK related sites will have a better impact on search engine rankings from google.co.uk

Our SEO services programme includes a six month link building campaign, with the option to extend if you wish.

Ongoing Performance Analysis

The beauty of website marketing is that it is relatively easy and inexpensive to monitor results. We will already have installed Google Analytics, and we would have set up a range of other internet marketing tools. Regular analysis of the traffic and results is an ongoing part of the whole SEO services package. 

 

 

Phase Three of your SEO campaign can be continued indefinitely, building links and monitoring performance relative to your competitors. This is also the time when additional services such as Pay-Per-Click campaigns and Press Release Distribution could be considered to enhance the performance of your website as a marketing tool.

MfP Website Marketing is a UK based SEO company offering SEO Services to predominantly UK companies.

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Testimonials


The following are a number of testimonials from satisfied clients. We are really pleased to receive these testimonials, and proudly list them here.

Thanks for the website Ian.
As you stated, I have had a steady stream of enquiries since setting me up on the internet.
Simon
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Morning Ian, just a short note to say 'thankyou' for the work on my website. Not only am I pleased with the way it looks, but I could not believe it when I got my first enquiry from it only a few days after its completion. All you said would happen has indeed happened.
Regards
Glenda
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Thank you very much for your kind help. It is really a good advice for my marketing plan.

Thanks and best regards,
Thi
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Hi Ian Just a short note to tell you we have had a very good season, an excellent sales increase so we should be ok now the autumn is here and going very soon into Winter.. . . . . . . . .
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Thanks Ian. The website has certainly increased our Bookings and we look forward to next year.
Best Wishes
Sue
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I am not really interested in getting back in to PPC as it cost a lot of money last time for not a lot of return. We have been without it for over a year and what you are doing is still increasing visits and turnover on the site.
Regards
AJ
Director
Sports Outlets
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Just a quick note to say I’m very interested in maintaining the website you have completed a marvellous job of so far. We are already noticing a complete change and receiving a lot higher internet inquires.
Thanks Ian
Marie
Director
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Hello Ian, came across your website via a Google search and wanted to say how impressed I am! The marketing plan template arrived within seconds of my request - it is clear, tremendously helpful and has provided me with the structure I desperately lacked as I prepare to kick off my new business on 1st September! A really super service, am sure I will be in touch again over the coming weeks to discuss other elements of your offer.

Thanks and regards
Sarah
Director
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....... I have also noticed the success of extra clicks! Business is also up by at least 15 percent from last year. Regards
Simon
Owner (Dry Cleaners)

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I would just like to bring a ray of sunshine to your day (well it did for me).
Since we started to work with Ian Smith, our Adwords guru, our results have improved impressively. These figures are the average across the board, ..
Our Click through rate has gone from 1% to a very credible 4.5%
Our average cost per click has dropped from 87p to 63p (just remember some clicks are still £2+).
Our average position has gone from 5.4 to 4.6
So all in all a very good result and with further input we hope to do even better.
Chris
Interior Design Retailer
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