Social media Advertising - And which one is right for you?

What is Social Media Advertising and who is offering?

This is an area of advertising that will expand very rapidly over the forthcoming months. The social media platforms are becoming increasingly useful to businesses AND the platforms are testing their adverting systems. It's just a matter of time.

Facebook

Facebook Adverts are paid messages coming from businesses and they can include social context about friends. People who like your Page spend an average of 2 times more as a customer than people who aren’t connected to you on Facebook. Learn how to reach the right people using adverts.

• Get More Page Likes: Reach people who aren’t connected to your Page or place yet.
• Promote Page Posts: Promote a specific post; giving you increased reach and increasing your chance of placement in the News Feed
• Get New Users: Get more app installs for your Facebook App.
• Increase Attendence: Increase your Facebook Event responses. Your ad will show to people more likely to join your event.

Facebook is about to launch a massive search platform called Facebook Graph Search. To compete with Google.

Watch this space!

Twitter

Twitter is taking a long time to test and roll out its advertising platform. Large steps have been made in the US, but generally speaking its not yet really available to the UK small businesses. It will in time.

Linkedin

Professional Audience - Connect with the world's largest audience of active, influential professionals. Launch your campaign in minutes. All you need is a LinkedIn account.